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The Mercedes-Benz SLS AMG Coupé Electric Drive circled the Nürburgring Nordschleife (“north loop”) in a record time of 7:56.234 minutes. Therefore, the electric AMG super sports car is at the same time the first electrically-powered series production vehicle, which masters the legendary race track in under eight minutes. The record time of the SLS AMG Coupé Electric Drive was notarially certified. Two weeks after the first overall win for the Mercedes-Benz SLS AMG GT3 in the 24 Hours Nürburgring, a further member of the SLS AMG family impressively demonstrates its potential on the most difficult race track worldwide.
Sabine Scmitz explaining the joy of being part of the Legendary v10 M5.
This video is part of a new marketing project by BMW, called BMW Unscripted, producing a series of films that feature drivers and their experiences with BMW vehicles.
BMW produced a series of short films a few years back starring Clive Owen which were story-based. This current series is doing something different but still trying to stay away from the staleness of 30 second ad spots. It’s a strategy for communicating brand values that tries to exploit the potential of web video marketing by producing short films that enthusiasts can enjoy.
Enjoy some of the M5 Pictures from the Nordschleife this year……