This is certainly the case when it comes to compact cars, which are luxury brands’ biggest sellers.
Now, with the launch of the 2013 Cadillac ATS in the Middle East, Cadillac are hitting back at BMW, Mercedes and Audi with a compact car of their own.
People move up to luxury cars by entering the compact market: Cadillac want to strike while that iron is hot. How?
The Reassurance of Safety
Not only does the ATS hit hard: it can take the hits. In the National Highway Traffic Safety Administration (NHTSA) crash tests, the ATS achieved five stars — the maximum — in each category it was tested in: frontal crash, side crash, rollover, and overall.
Cadillac have eventually unveiled the latest family member the ATS which is set to battle the 3-Series BMW and Mercedes C-Class.
The exterior is very much like its CTS father with the usual array of led clustered headlights and a cheeky designed integrated boot spoiler.
The agressive front has active vent grills which close at motorway speed to improve vehicle aerodynamics and to lower drag and in turn fuel economy.
The cabin’s infotainment system which offers a wealth of connectivity features including a touch sensitive display along with USB/Bluetooth/SDHC for all your connected devices. To compliment the impressive the digital instrument cluster includes an optional GPS navigation.
The guys at the GM division Cadillac have released another video teaser of the 2013 ATS under test at the Nürburgring.
The new ATS sedan will slot beneath the CTS in the Cadillac lineup, competing with vehicles from Mercedes and BMW.
The ATS’ will ride on an all-new RWD and AWD architecture billed as the Alpha platform, Like the larger CTS, the ATS will be available in sedan, coupe and wagon body styles, although the Cabriolet has been cancelled.
ATS will get a turbocharged four-cylinder. The entry-level ATS is slated to come equipped with a 270 hP version of GM’s turbocharged 2.0L engine used in the Astra OPC, backed by an eight-speed automatic transmission.
Attached are the spyshots we took earlier this year.
Here are the first spyshots of the 2013 Cadillac ATS during testing at its Nurburgring handling center. From the look, the 2013 Cadillac ATS sedan prototype seems almost ready for production by the mule less looks.
The car shares some of its styling cues from its CTS older brother.
No news from the power unit of this car but we expect it t be around the 250hp with a rumoured V with around 380hp.