Sabine Scmitz explaining the joy of being part of the Legendary v10 M5.
This video is part of a new marketing project by BMW, called BMW Unscripted, producing a series of films that feature drivers and their experiences with BMW vehicles.
BMW produced a series of short films a few years back starring Clive Owen which were story-based. This current series is doing something different but still trying to stay away from the staleness of 30 second ad spots. It’s a strategy for communicating brand values that tries to exploit the potential of web video marketing by producing short films that enthusiasts can enjoy.
Enjoy some of the M5 Pictures from the Nordschleife this year……