They say in some spheres that less is more.
This is certainly the case when it comes to compact cars, which are luxury brands’ biggest sellers.
Now, with the launch of the 2013 Cadillac ATS in the Middle East, Cadillac are hitting back at BMW, Mercedes and Audi with a compact car of their own.
People move up to luxury cars by entering the compact market: Cadillac want to strike while that iron is hot. How?
The Reassurance of Safety
Not only does the ATS hit hard: it can take the hits. In the National Highway Traffic Safety Administration (NHTSA) crash tests, the ATS achieved five stars — the maximum — in each category it was tested in: frontal crash, side crash, rollover, and overall.
In places like the UAE, where the dangerous driving on the roads makes car insurance as essential as it is mandatory, it’s good to know the vehicle can handle a bump or two.
Continue reading Punching its Weight — Cadillac Hits Back with 2013 ATS